DIRTEA X Gymshark: Creating Healthy Habits for the New Year with Consistency


Promoting healthy habits has always been at the heart of what we do at DIRTEA, especially when it comes to integrating our products into daily routines. We're ardent advocates of the transformative power of consistency, viewing it as the key to achieving the results you both desire and require. Eager to spread this message far and wide, we were thrilled to join forces with Gymshark for a recent panel event. Gymshark, a beloved brand dedicated to enhancing mental and physical well-being through initiatives like Gymshark66, invited DIRTEA’s co-founder, Simon Salter, and other wellness sector guests to explore the creation of healthy habits for the upcoming New Year.

As the New Year unfolds, many individuals embark on a journey of transformation, envisioning a healthier version of themselves. However, the potential for January blues to set in can lead to a dip in motivation towards newly set health goals. At DIRTEA, we aim to spark a continuous wellness revolution by championing healthy habits through the power of consistency.



We firmly believe that our habits play a pivotal role in nurturing mental and physical well-being. Simple steps can lead to significant transformations, and the collaboration between DIRTEA and Gymshark exemplifies our shared commitment to promoting a healthier lifestyle.

In the realm of habit cultivation, James Clear, a prominent authority on the subject, shares a profound insight in his book "Atomic Habits." He describes how atomic habits, much like atoms building molecules, serve as the building blocks of remarkable results. According to Clear, one of the most effective ways to build a new habit is to identify a current habit you already do each day and then stack your new behaviour on top. This transformative power of consistency is crucial in habit formation.


The Gymshark66 initiative aligns seamlessly with Clear's insights, encouraging individuals to make daily commitments and build positive habits over a 66-day period. Consistency is the linchpin that turns these small, intentional actions into lasting habits, fostering sustainable change.

As co-founder of DIRTEA, Simon Salter highlighted the significance of nutrition, particularly the positive impact of functional mushroom teas on mood and overall well-being. The Blue Monday panel event became an opportunity to foster a supportive community passionate about holistic wellness. Attendees engaged with panellists, asked thought-provoking questions, and connected with like-minded individuals on a journey toward personal growth and wellness. 

DIRTEA’s presence added a refreshing touch to the event. Our wellness beverages, crafted with nourishing functional mushroom teas and our Super Blends, offered attendees a moment of relaxation and rejuvenation amidst the insightful discussions.


Simon addressed thought-provoking questions during the event, shedding light on his personal approach to habit formation. When asked about entering the New Year, Simon shared his journey of embracing change by introducing intentional habits. Specifically, reshaping his morning routine and addressing a persistent phone addiction through a two-phone strategy. The main phone stays out of reach for the day, and the second, designed for tranquillity, comes equipped with meditation and music apps. This deliberate choice is integral to nurturing a calm state of mind, minimising distractions, and fostering healthy sleep habits.

For those striving for mental resilience and motivation, Simon offered a simple yet powerful piece of advice: "Set the stage and save mental energy!" This mantra involves preparing for the next day, from  having all his DIRTEA products out right beside the kettle, DIRTEA Coffee ready, and a bag packed by the door for a swift morning departure. Post-it reminders, including a 5-second countdown to a cold shower, align with the principle that prompt action activates goal pursuit.  

In essence, the DIRTEA X Gymshark collaboration not only celebrates the creation of healthy habits but also serves as an inspiring proof to the potential transformative power of consistency in creating lasting change.


  • Take on a few habits, for example choose 6, even if you drop some, it's ok. 
  • 5 Second rule - The moment you have an instinct to act on a goal, you must 5-4-3-2-1 and physically move, or your brain will stop you.
  • Set the stage – prepare your habits and make them visible so there is no excuse, and you have also deducted decisions and saved energy.