Shop Jess' Daily Routine.

Jess starts her day with DIRTEA Coffee and Tremella Gummies for lasting energy and daily wellness. This powerful duo also supports healthy skin, hair, and nails. In the afternoon, she switches to DIRTEA Matcha for a clean boost, before winding down in the evening with the calming DIRTEA Cacao.

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Jess x DIRTEA

Jess x DIRTEA

"I'm obsessed with DIRTEA Coffee, I have it every morning without fail as it provides me with a much-needed energy boost without any jitters, while still giving me that satisfying coffee kick. In the afternoon, I indulge in DIRTEA Matcha for its smooth flavour and additional vigour. As the day winds down, I opt for DIRTEA Cacao, which has a calming effect on me, helping me unwind and relax."

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Because Taste & Ingredients Matter

  • Experience clean, flavour-first formulations - No bitterness. Just satisfaction.
  • Clinically backed superfood mushrooms - For real, feel-good impact.
  • Only the best: Non-GMO, sustainably harvested, & third-party tested.

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Meet Jessica Salmanpour

Meet Jessica Salmanpour

Jessica Salmanpour is the visionary CEO of DIRTEA, leading the brand’s mission to make functional mushrooms a daily ritual for millions worldwide. With a background in building high-growth wellness and lifestyle brands, Jessica brings a unique blend of entrepreneurial drive and deep passion for holistic health. Her leadership has been instrumental in shaping DIRTEA into a premium, trusted name in functional wellness, rooted in both science and community. As the face of DIRTEA across media and partnerships, Jessica is dedicated to empowering people to improve their focus, energy, and wellbeing naturally. Together with her team, she is reimagining the future of wellness.

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